Hilton Academy website
Website Development

Hilton Academy

A course-first website for a training academy: clear programmes, quick enquiries and a design that works on every phone.

Services
  1. Website Design
  2. Website Development
  3. Content Production
  4. Search Engine Optimization
The project

A website built around the courses

We designed and built a responsive website that puts every programme one tap away, explains it in plain language and makes it easy to ask a question.

The academy’s own team can add intakes, update fees and publish news without a developer.

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The Situation

Good courses, hard to find online

The academy’s programmes were spread across social posts and printed brochures. Prospective students had no single place to compare courses, check fees or ask a question.

They needed a website that explains each course in under a minute and turns interest into an enquiry.

Our Challenge

Make every course easy to choose

Four things had to work together: a clear structure, fast pages on mobile data, an enquiry path that never gets in the way, and a site the team can run themselves.

Our Process

From first conversation to launch

We followed the same four steps we use on every project.

Working sessions with the academy’s team to map the courses, the audiences and the questions students ask most.

  • Discovery
  • Content audit

A sitemap and page templates, with the wording for each course written before any design started.

  • Sitemap
  • Copywriting

A warm, readable design system built into a fast WordPress theme, tested on the phones students actually use.

  • UI design
  • WordPress

Training for the team, search set-up and monthly care after launch.

  • Training
  • Monthly care
Our Results
3× more course enquiries in the first three months
  1. Faster pages

    Course pages open in about two seconds on mobile data.

  2. Clearer choices

    Students compare programmes side by side instead of scrolling through posts.

  3. More enquiries

    The short form and WhatsApp button are used on every course page.

  4. Easier updates

    The team publishes new intakes themselves, the same day.

Team working together at a table
Impact

A website the academy can grow with

The site is now the first stop for anyone considering a course, and the place every campaign points to.

The Conclusion

Built to be found, built to be used

A clear structure, honest wording and a fast build gave the academy a website that works as hard as its trainers do.

Tell us about your brand. Let's grow it.

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